Why use Google My Business?
Google My Business is more than just an online platform. 97% of people learn more about a local company online than anywhere else. More specifically, 91% of adults use search engines to find information. Drill down further, you’ll find Google has over 90% of the search engine market share.
Here are 5 reasons why your business should have a Google My Business page.
Online Presence: If you have a brick-and-mortar business, claiming your Google My Business page is one of the most important steps for getting noticed online. Doing this will get your business located on Google Maps, which is one of the first things that show up when searching for a business on Google. Even if your website isn’t optimized, your business will rise above the clutter and be included on the map when people search for your products and services. Google will automatically populate a map with businesses that are in close proximity of the person searching.
Even if you don’t have a storefront that customers can visit, anyone who provides person-to-person or local services in a certain area is eligible for a Google my Business listing.
SEO: And even if you don’t have a website, your product or service will come up in Google’s local search results. If you do have a business website, it’s an effortless boost to your SEO and a sure way for a business to drive traffic to its website without ads.
Communications: Just like other social channels, you can share information with potential customers by posting content, updates and even include links back to your website.
Increase Traffic and Sales: According to Google, businesses are 70% more likely to attract local visits from browsing users by having a Google My Business listing which will increase traffic and sales. The multiple verification steps that every business completes before appearing in local searches create trust among customers.
Customer Reviews: Customers can review your business on Google for the whole world to see, which can be a double-edged sword! But if you are confident in your business and customer service, getting positive reviews will help grow your business. A lot of people read reviews before making any type of decision on from where to dine to who to call for repairs and everything else in between.
With 56% of actions on Google My Business listings being website visits, 24% of actions calls to the business, and 20% of actions are direct searches, there’s no reason not to have a Google My Business Account. Setting up and managing Google My Business pages is just one tactic we use for growing our clients’ businesses and achieving their goals. If you need help with achieving your business goals using Google My Business and beyond, consider working with a professional marketing firm. We’d love to hear from you.