The Importance of Content Creation

In an age where it feels we are constantly being peddled products whether it be via magazine ads, billboards, YouTube commercials, digital banners, and buttons, or radio ads, as a society, we have learned to press the mental “skip” button and ignore these nuisances thereby making this form of advertising increasingly irrelevant. Instead, content marketing has risen to the forefront of marketing tactics as it is an incredibly effective method for growing audience engagement, developing brand presence, and driving sales without giving the feel that you are “selling” something to your audience.

Perhaps the greatest advantage of content marketing is that you can establish yourself as a reliable, reputable business and can build a stronger relationship with your clientele than other traditional marketing methods. This can be accomplished in many ways whether it be blog posts, long-form content, infographics, social media posts, educational videos, whitepapers, and more. When you create content on a topic that your business focuses on, you are establishing yourself as an expert in the field. If your audience finds the content to be helpful or insightful, customers will feel inclined to trust you.

Once you have created a relationship of trust with your audience you are in a much better position to make your sale. By giving potential customers the information they need to make an informed purchasing decision, you are maximizing your odds of making a sale. For instance, 56% of buyers used blog posts to research B2B purchasing decisions in the past 12 months, and 70% of consumers prefer to know a company through blogs rather than ads.

Another great benefit of content creation is that it greatly improves your website’s search engine optimization (SEO).  The more content you have on your business’s website, the more pages the search engine must index and show to users in their search engine results. Further, the more content you have on your website, the longer people are going to stay on your page, which also improves your SEO ranking.

Want to consistently provide valuable content to your website visitors? Consider our blog writing, social media, and website management services at Dion Marketing as an option to boost your content marketing game! Contact us to find out more about our industry expertise and tools to define markets, target specific audiences, analyze competition, and deliver return on investment!