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Woman-Owned and Women-Operated
U.S. Small Business Association and the State of
Florida Certified Woman-Owned Business

 
 
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Company Vision

To provide focused and targeted marketing efforts, which will produce measurable, positive results while being cost-effective and most efficient in spending.

 

Company Culture

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Being Driven means that we strive for excellence and focused results.

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We are dedicated to our responsibilities, our clients, and the team.

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We are positive in attitude and full of energy and new ideas.


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We do the right thing when no one is watching, being honest and forthright.

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We introduce new ideas. We are original and creative in thinking.

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We interact with each other bringing out the best ideas through collaboration.

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We offer new, fresh, inventive and original ideas and campaigns.

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We are open-minded to trying new strategies that are backed with facts and insights.

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We set our vision in front of us and move toward it with enthusiasm.


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We believe in the power of nice. We are nice to each other, our clients and to anyone that calls or walks in the door.

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Nimble is intelligence as revealed by quickness and alertness of the mind.

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We are on the ball and deliver excellence in a timely manner. We do not put anything off.

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Meet the Team

Julie Dion

Julie Dion is a marketing professional with nearly 2 decades of marketing, advertising, media planning and media buying experience. She is president of Dion Marketing Company, specializing in amusement, hospitality, retail and destination marketing.

Julie is recognized as a leader in the marketing industry and her community.   Her company has produced multiple top marketing awards of excellence for her clients. She has also been a speaker for the International Association of Amusement Parks & Attractions (IAAPA), the World Waterpark Association's (WWA) annual symposiums, as well as other industries across the country. Her topics include Media Negotiations, the Importance of Partnerships, Promotions, Stretching the Ad Dollar and social media.

Julie currently serves on the marketing committee for IAAPA,  and she is on the Board for Duval County Research and Development Authority.  She is a past member of the University of North Florida's Dean's Education Advisory Council and has served on the Tourism Development Council for Duval County, FL from 2010-2011.

She has a B.A. degree in Journalism from the University of North Carolina at Chapel Hill, with her area of concentration in Advertising. Her other work experience includes VP of Marketing for Adventure Landing Companies and advertising positions with full-service ad agencies in Durham, NC and in Neptune Beach, Fl. After college she worked as an Advertising Manager for The Chapel Hill News (youngest department head in company history).

In addition to her work experience, Dion also studied and completed an extensive week-long training course through the Media Buying Academy in Washington, DC.

Julie is married, a mother of three children and enjoys running, biking, swimming, gardening and reading.

What did you want to be when you were little?
A radio disc jockey
 
Aside from necessities, what one thing could you not go a day without?
Coffee!


Kellee Zimmerman

Kellee is a marketing specialist at Dion Marketing with a degree in Communications with a concentration in Public Relations from the University of North Florida.

Kellee is a Jacksonville Beach native who enjoys writing and all things public relations. She received a B.S. degree in Communication from The University of North Florida with a concentration in Public Relations and a minor in Psychology.

During her time at UNF, Kellee was part of the Delta Gamma Fraternity and held internships at a non-profit and an advertising agency.

Kellee also has extensive training in customer service and retail, providing her with a well-rounded knowledge of consumer needs. In her free time, Kellee loves going to the beach, traveling and finding new adventures.

What did you want to be when you were little?
A professional Dancer - I loved performing since I started dancing at 2 years old. 

Aside from necessities, what one thing could you not go a day without? 

My cell phone and charger because it always dies!


Sloan Searcey

Sloan is a critical thinker with a hunger for knowledge. She loves researching and learning new things to help contribute to our client’s social media marketing, blogs, and news releases as well as interface directly with some of Dion’s key clients. Sloan interned for several local companies including a public relations agency in downtown Jax, a non-profit for ovarian cancer awareness and a lifestyle brand where she assisted with promotional activities, community outreach events, and brand awareness.

Sloan received a B.S. in Communication with a focus in public relations from the University of North Florida. After graduating, she stayed on as an event coordinator with one of her internships to help optimize product placement and promotions of ongoing events, specials, and fund-raising efforts. She later continued her love for event planning with several local companies before taking some time off to welcome her daughter into the world.

Sloan also has 10+ years of experience in the hospitality industry, providing her with plenty of face-to-face client relations experience and an understanding of consumer needs. In her free time, Sloan enjoys yoga, reading and spending time with her family and friends.

What did you want to be when you were little? As a kid, Reese Witherspoon’s iconic role in Legally Blonde was my calling! I wanted to be a lawyer.  “What, like its hard?”

Aside from necessities, what one thing could you not go a day without?
Face lotion with SPF, I hate dry skin and we live in the Sunshine State so it should be a necessity!


Madison Lucchino

Madison is passionate about digital marketing and enjoys working on our client's social media, email marketing, and blogs. She brings her previous marketing experience from the financial services industry to her position as a Marketing Coordinator.

In 2023, Madison received her B.S. in Marketing from the University of South Carolina, and she returned home to North Florida after graduation. While Madison has lived in Florida for most of her life, she is no stranger to travel as she has lived in five states. Madison loves creating art. In her free time she is often painting, crafting, or learning new creative hobbies.

What did you want to be when you were little?

A fashion designer.

Aside from necessities, what one thing could you not go a day without?   

Any reusable water bottle so I stay hydrated!

 

Serena Bass

Serena is “all things creative” and brings her amazing graphic design talent to Dion Marketing including original illustrations, animations and large format design.  When she is not behind a computer screen, Serena doubles as a mermaid making a big splash at special events and birthday parties.  She is also a musician and an environmental enthusiast.

Serena is a Florida native with a fine arts degree from Flagler College. In addition to Dion Marketing, Serena has gained valuable experience working in the design, print production, and creative packaging industries throughout her career.

What did you want to be when you were little?

An Archaeologist

Aside from necessities, what one thing could you not go a day without? 

Earl Gray Tea (Specifically the Bigelow brand)


Eunice Haga

Eunice is a strategic planner who has a passion for advertising and marketing. She has never been shy to branch out of her comfort zone and seize new opportunities that come her way. Through her adventures, she’s gained experience in various industries including customer service, bridal, finance, and real estate. She earned her B.S. in Communications from the University of Central Florida but she spent most of her life growing up in Missouri.

She continues to bring her creativity and strategic planning skills to her work at Dion Marketing, where she helps clients with email campaigns, social media and strategic blog writing. Outside of work, Eunice enjoys spending time with her Husband James and their German Shorthaired Pointer Echo. They love working on projects around their home, traveling, and spending time outdoors like on the water or going on walks.

What did you want to be when you were little?

A marine biologist or veterinarian - I love animals and want to save all the dolphins!

Aside from necessities, what is one thing you could not go a day without?

Lip Balm! I always need to keep my lips hydrated!


Brinna Feist

Brinna is part of the graphic design team at Dion Marketing, where she helps create visually interesting pieces for clients. She graduated with her B.F.A. in Graphic Design from the Savannah College of Art and Design in 2020 and was born and raised in Jacksonville.

Previously, Brinna worked for a government contractor, where she became adept at photo editing, information design, and meeting tight deadlines. She loves all things creative, but in her free time she can often be found running her small business selling vintage home decor--she's even sourced some items that ended up in a Marvel project!

What did you want to be when you were little?

An actress! I even auditioned for several film and TV roles as a child.

Aside from necessities, what is one thing you could not go a day without?

The internet! I literally built my entire career off of it!

Testimonials

Dion Marketing is great to work with. They have taken our brand and connected us to more customers in our marketplace. They’re very responsive and keep us on schedule. We are extremely happy with their work! - Kyle Allison, Co-owner, Andy Alligator’s Fun Park & Water Park

The team at Dion Marketing deliver quality creative work in an extraordinarily expedient process. They are super responsive and a pleasure to work with! - Shannon O’Connor, Owner, Rockin’ Jump Trampoline Park

Julie and her team do a great job! - Barrett Byers, General Manager, Hydro Adventures

From the highest caliber of professionalism and dedication, to a relentless pursuit for delivering excellence, these are just some of the characteristics that describe Dion Marketing and the quality of their work. I have witnessed their keen ability to think analytically, exude creativity, and maximize resourcefulness phenomenally. I’m not quite sure how they do it, but the commitment and attentiveness Julie gives to her clients makes them feel as if they are her only priority, and she works diligently to not only meet expectations, but to exceed them. Dion Marketing’s slogan, “ON the ball!  ON Time. We’re ON it!” really is true! - Ywana Allen, Director of Community Engagement, Profectus Learning Systems

 

"Dion Marketing has been a great asset for Children of Fallen Patriots Foundation. The team at Dion has a clear vision of our goals and is quick in getting what we need...when we need it. Their creativity and clever ideas have helped our foundation in both awareness and community support."
Eric HeinemanDirector of Strategic Partnerships, Children of Fallen Patriots Foundation

 

"Dion Marketing has been a pleasure to work with. Projects are always done on time and the attitude is always 'get it done now with quality.' Our sales have increased since we started working with Dion Marketing and communication has been excellent."
Al Novstrup,  Owner, Thunder Road

 

"One of the most impressive aspects of Dion Marketing is their vast knowledge in all areas of marketing and advertising. Thanks to Julie Dion and her team's hands on approach, we now have a fantastic new website and our social media and Facebook promotions have received great reviews. Before working with Dion Marketing my family fun center struggled to achieve a successful social media Facebook page. We now receive rave reviews for our Facebook page with our "Likes" going through the roof. There is no doubt that Dion Marketing has increased my revenue with their Facebook promotions."
Jim SaxeOwner, Putt-Putt FunHouse

 

"The Friends of the St. Augustine Amphitheatre, Inc., (FOSAA) secured Dion Marketing to design and market an event. Julie and her staff went over and beyond their duties to help us make our event a success. Julie even went as far as to help us recruit sponsors. Our organization owes much of the success of this event to Dion Marketing and the strategies she used to market our event. Dion's marketing firm knows how to design and market events to the public."
Dottie Acosta, President, Friends of the St. Augustine Amphitheatre

 

"Dion Marketing's attention to detail is amazing. Down to the smallest portion of funds in the campaign being allocated,, she had her eye on it. How would it lay out, looking and re-working the schedule to maximize every penny. Asking for opportunities above and beyond, if it made sense for her client, she wanted to see it. A tough negotiator, but fair and lending herself to a more partnership angle. When working with Julie, I felt like I was included in the formation of the campaign and therefore, I had vested interest in helping her client achieve their goals."
Susan PerazziniSenior Account Executive, Clear Channel Orlando

 

Dion Marketing has grown our social media followers, launched many successful marketing campaigns, and taken our advertising and creative design elements to a new level. They always over-deliver in record time, which is imperative in today’s fast-paced amusement industry! - Melissa Norris, Marketing Director, The Capital Wheel

Working with Dion Marketing has only been a joy! Julie, Lisa, & the entire team work hard to meet all of our design needs. Their work is top-notch and we recommend them to anyone who is looking to up their design game! - Katherine Lee, Deputy Director of Communications, Darkness to Light

“Ecstatic” is the best word to describe how we feel about working with Dion Marketing, considering our attendance doubled after our first season with Dion. We were advised that we should work with a local company to promote and market our business here in Long Island, but that couldn’t be any further from the truth. In addition to securing major cash sponsors and promotional partners for Chamber of Horrors NY this season, they have secured and have set up major and meaningful news coverage for us, and they have taken our social media platforms to a new level. The team at Dion Marketing is highly professional, very responsive and a pleasure to work with. I welcome anyone who is considering hiring Dion Marketing to contact me personally for a reference.
- Marty Arominski, Owner, Chamber of Horrors NY

 

"On behalf of the Pepsi-Cola Company, I want to take this opportunity to express my sincere appreciation for Julie Dion. Her professionalism and kind demeanor was the determining factor for the Pepsi-Cola Company to sign a three-year annual commitment contract with Adventure Entertainment. In all of my 27 years at Pepsi-Cola, Julie Dion in one of the sharpest professionals I have dealt with. She is able to conceptualize great marketing ideas that benefit both her clients and vendors."
John T. FrankNational Sales Manager, Pepsi-Cola Company
 

"Whatta lucky Google search! We set about finding a marketing relationship that was local to us, yet had a National perspective, for our updating and rebranding project. We found Dion Marketing right around the corner. Julie listened to us and immediately grasped our needs and our desires to put a 2014 shine on Company image. The DION team delivered exactly what we were looking for.  They brought fresh ideas and always embellished what we thought we wanted into so much more.  They were able to keep up with some fairly aggressive time lines we had, but never sacrificed quality or creativity for speed in the process. We are now embarking on Phase Two of a National niche service roll out and look forward to again work with their team and we know that they will again go above and beyond and bring us back results that will exceed our expectation." - Chuck CainFreightCo Logistics


"Over the past several years it has been my pleasure to work with Mrs. Julie Dion. Her professionalism, combined with her industry experience has certainly helped establish a great working relationship and I feel, truly reflects her ability to work with nationally branded companies and develop the necessary components to make programs a success for all. Good Humor-Breyers has benefited from-the customized sponsorship package she has created and with the help of her complete marketing plan; we are selling more products than ever before. Ju1ie's responsiveness and service to our is much appreciated which has made a win-win partnership for everyone. On behalf of Good Humor-Breyers Ice Cream, I take this opportunity to inform you of Julie's vast understanding and knowledge of the business. Her expertise and ability of developing successful marketing ideas will not go unnoticed."
Scott HoffNational Account Manager, Good Humor-Breyers Ice Cream
 

"On behalf of Panama Jack, I wanted to take this opportunity to inform you of the outstanding job that Julie Dion has done. Her professionalism is an asset to your company. She was aggressive in increasing our financial commitment and attentive in meeting our promotional needs."
Sherri CookDirector of Public Relations, Panama Jack

Dion Marketing has secured many marketing awards for our clients.

 

Recent News

The Ponte Vedra Recorder covered Dion Marketing's launch of DiONSITE, a consulting package specifically offered to the amusement park and attractions industry. Companies gain insights to help improve onsite marketing while learning new revenue-producing ideas and initiatives that can be incorporated into existing or new marketing efforts.


Dion Marketing recently launched DiONSITE, a consulting package specifically offered to the amusement park and attractions industry.  Topics covered in person include upselling opportunities, turning a one-time guest into a repeat visitor, goals and tactics, SWOT analyses, POS capabilities, guest data capturing, food and beverage opportunities, and more.  The consulting package incorporates a 50+ Point Marketing Checklist that follows a guest’s journey through an amusement park, waterpark, family entertainment center (FEC), or any location-based entertainment (LBE) venue from beginning to end, starting with a local Google search for directions to the venue. 


Canvas Rebel, an online publication that shares insights from creatives and entrepreneurs, connected with Julie Dion to learn through storytelling about how they manage social media for Dion Marketing as well as their clients.


Dion Marketing’s president, Julie Dion, was recently interviewed by local Jacksonville Area news outlet, Ponte Vedra Recorder. She speaks about living on the First Coast, Dion Marketing’s services and the team at Dion Marketing.


Dion Marketing’s team is marketing experts who specialize in the attractions industry. The International Association for Amusement Parks and Attractions (IAAPA) recently interviewed Dion Marketing’s president, Julie Dion, about keys to annual pass promotions. 


Dion Marketing Wins 2023 Best of Florida Marketing Award and five top marketing awards from the World Waterpark Association.


Dion Marketing is on track to have its best year yet as far as gross earnings and a robust, growing client list. While Dion Marketing specializes in the attractions industry with theme park and waterpark clients in tourist destinations across the county, in more recent years, the woman-owned and women-operated company has diversified its client base.


Bold Journey Magazine highlights people’s experiences through storytelling.  This issue discusses optimism in the workplace and how marketing professional Julie Dion developed hers. 


MarTech Outlook is a platform for readers to be engaged in the marketing and technology world from a company’s CMO standpoint. Julie Dion was recently interviewed about the recovering attraction industry post-pandemic and how target audiences can bring business growth for clients.


Dion Marketing was named one of the top Website Design and Development businesses in Jacksonville by the Jacksonville Business Journal.


Julie Dion was interviewed about influencer marketing for waterparks by Funworld. Dion Marketing works with influencers to expand the reach of the brands they work with.


Julie Dion was recently interviewed by Business Insider about influencer marketing for waterparks. Dion Marketing works with influencers by creating partnerships with them for some of the brands they work with.


Voyage Jacksonville is a platform for creatives, artists, and small businesses. Read a recent article featuring our founder, Julie Dion.


Expertise finds and reviews the top service professionals in over 200 industries across the U.S. They scored 153 branding agencies in Jacksonville, and Dion Marketing is among the top picks for 2022.


The U.S. Small Business Association has recently certified Dion Marketing Company as a Woman-Owned Small Business (WOSB) for the WOSB federal contract program.  The federal government's goal is to award at least 5% of all federal contracting dollars to women-owned small businesses each year. Dion Marketing also has officially been recognized in the state of Florida as a Woman-Owned Small Business.


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In digital marketing, you are constantly facing new challenges. Trends are always changing and updates to platforms can drastically affect your results, but a successful digital marketer has to be able to adapt and make the best of these changes. There is a lot of trial and error involved in perfecting a campaign so you must be willing to use these challenges to grow in your career. Learn how to effectively leverage the power of digital marketing with this interview with Julie Dion of Dion Marketing Company.


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Marketing a product or service today is easier than ever before in history. Using platforms like Facebook ads or Google ads, a company can market their product directly to people who perfectly fit the ideal client demographic, at a very low cost. Digital Marketing tools, Pay per Click ads, and email marketing can help a company dramatically increase sales. At the same time, many companies that just start exploring with digital marketing tools often see disappointing results. Orlando Zayas interviews Julie Dion of Dion Marketing Company on how to effectively leverage the power of digital marketing, pay-per-click, and email to dramatically increase sales.


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Dion Marketing was recently named one of the Top 5 Best Public Relations Agencies in Jacksonville by Kev’s Best!

Kev’s Best follows a special set of 60 guidelines to ensure every candidate is reviewed fairly which includes business history, customer satisfaction, services, website quality, social media presence, and reviews among other criteria. Founded in 2011 by Kevin Osborne, Kev's Best is an Independent Blog, 100% locally owned and operated. Mr. Osborne reviews local businesses in major consumer markets and lists the best of those businesses that they review. 


Branding is more than a logo or tagline. A successful brand ties directly to a customer desire through every interaction with that brand.

To help your brand identify what customers want and better serve them, read on for examples from our client Daytona Lagoon, plus L'Oréal and Temple University - featured on Marketing Sherpa.


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Jacksonville marketing industry veteran Julie Dion, president of Dion Marketing Company, will lend her expertise during a webinar hosted by Marketing Dive. Titled ‘Building an Effective Marketing Communications Strategy,' Dion will discuss key tactics for instilling consumer confidence and what media mix is the most effective for communicating informational and promotional messages to potential guests and customers.


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Dion Marketing has been selected as one the 15 best digital marketing companies in Jacksonville by digital.com out of 98 companies on the First Coast!


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The business landscape is becoming more competitive due to the many technological advancements that enable startups to keep up with bigger brands. Thus, it is crucial for companies, whether big or small, to be up-to-date with the latest marketing strategies and digital solutions to stay relevant to the market. Dion Marketing was selected by International Business Times as one of the Best Companies in 2020.


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Local marketing industry veteran Julie Dion will lend her expertise to the World Waterpark Association for a webinar on Thursday, May 21, 2020 at 2:00 p.m. EST. The topic is called Meaningful Marketing Methods for Reopening.


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Dion Marketing used colorful branding elements and a dynamic promotional offer for their winning design for Daytona Lagoon featured in the February 2020 issue of the World Waterpark Association’s (WWA) monthly trade magazine.


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Dion Marketing, a full-service advertising agency located in the beaches area of Jacksonville, continues to expand its team and clientele. The boutique firm has exceeded its goals and initiatives in 2019 and has no plans to slow down its company trajectory in 2020.


Dion Marketing’s President Julie Dion talks about how FECs can use coupons, discounts, and package bundles to effectively drive business in this month’s Funworld Magazine.


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Expertise, a company that identifies the top service professionals in over 100 business categories across 1000 cities, has selected Dion Marketing as one of the best public relations firms in Jacksonville. 


Dion Marketing provides insights about the use of marketing, social media influencers and more for our award-winning marketing campaigns on a recent Digital Bard Zesty Marketing podcast.  Listen below or anywhere you get your podcasts.


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Dion Marketing has relocated from it's barely 1,000-square-foot Jacksonville Beach location to an expanded office complex that the firm purchased in October. Located on 2014 Mayport Road, the massively overhauled refurbished new location sits on almost an acre with 180 feet of road frontage, two office buildings and more than 3,000 square feet of office space.