3 Ways Google Analytics Can Improve Your Marketing Efforts

Google Analytics is a free tool provided by Google to help you analyze in-depth detail about the visitors to your website. The insights from Google Analytics can help shape your marketing efforts, giving you an indication of which strategies are working well and which need improvement. Some of the basic information includes demographics, what pages users visit and how long they stay. Keep reading to find out 3 ways Google Analytics can help improve your marketing.

Create Goals in Google Analytics

It’s always important to think about what you want to accomplish. Is the purpose of your website to drive sales? Gather leads? No matter what your goal is, Google Analytics should be set up to track it. If you are selling products online, you can set up Ecommerce tracking for even more analytics about products, transactions and how long it takes customers to purchase. With this information you can see the mediums that are driving the most sales on your website and yielding the most ROI.

Understand Your Audience

You probably already have an idea of your target audience. Using Google Analytics can take out the guess work so you can truly know who your audience is. With Google Analytics, it’s possible to see exactly what kinds of people are actually visiting your website and track the way that groups with specific characteristics behave through the use of in-market segments. These insights are more powerful than basic demographic information and can connect to Google’s search data and offer details on what interests and purchase habits your website visitors have outside of their interactions on you website. These insights can be helpful in all aspects of your marketing.

Learn About Keywords

In order to attract new traffic, you must be visible on Google search engines. Google Analytics helps show which keywords attract the most visitors to your website. You must set up Google Search Console within Google Analytics to see these results. These metrics will give you insight into which keywords are most valuable for your site. It’s a great way to gain a general overview of your keyword performance and can be a helpful addition to your search engine optimization efforts.

Google Analytics is a great tool for any business if you know how to effectively use it. It can give a lot of useful information that can be used in many ways to help improve all areas of your business’ marketing efforts. Are you thinking about getting started with Google Analytics? Dion Marketing would be happy to help you develop a strategy to improve you digital marketing and help get your company set up for success with Google Analytics!