Navigating the Conversation: Communicating with Your Audience amid COVID-19

As a number of states begin to lift restrictions around COVID-19, businesses are slowly starting to reopen or at least start the conversation of reopening with their online audience. For our clients, keeping their consumers updated and answering questions and concerns over the past several weeks has been essential. Just as states will carry out the outlined phases of re-opening, we are helping our clients implement phases of online communication with their audience.

Phase 1: Evaluate public sentiment

Listening to your followers and gauging their feelings about the situation at hand is just as important as sharing with them your own significant updates. For any business, evaluating the thoughts and opinions of your audience helps to communicate with them better. During these uncertain times, take note of the public sentiment and respond compassionately and appropriately.

Phase 2: Changes made and what to expect

Once your business is set to reopen, you will want to create posts on your website and social media pages informing followers of any changes made and what to expect during their visit. Providing your audience with an outline of your reopening plan, safety guidelines and updated sanitation procedures will help prepare them to return and reassure them you are doing everything possible to ensure a safe and enjoyable experience.

Phase 3: Transitioning back to normality

It may take a while for day-to-day operations to feel “normal”, but continually showing up for your consumers in person and online will help promote a sense of community again. If your business is able to offer customers anything that helps ease the impact of this situation, offer it and let them know you are grateful for their continued support.

Over the past several weeks, online communication has been one of the main ways for people to seek entertainment, news, answers and updates. As we all return back to some kind of routine, online communication remains important in keeping us connected. Here at Dion Marketing, our team is committed to providing our clients with strategic marketing services. Contact us to get the ball rolling on your future business!