Today’s Hottest Marketing Trends to Incorporate in Your Next Marketing Plan
Regional Influencer with 198.5K Instagram Followers promotes Dion Marketing’s client in exchange for a day at the park.
Every year, digital marketing continuously makes advanced developments, constantly keeping marketers on their toes. 2022 has been no stranger to the ever-evolving trends of digital marketing, pushing marketers to adapt their marketing plans to include the latest trending topics in their strategies and tactics. On top of managing the fundamentals like branding, SEO and PPC, marketers must incorporate different social media channels, content creation and personalization into their plans.
Although it may be tough for marketers to juggle these constant changes, change is a good thing, and these strategies can help grow and develop your brand for the better! Here are some of the hottest marketing trends that rose in 2022 that should make an appearance in your next marketing plan.
Influencer-based Marketing
One of the hottest marketing trends in 2019 was for companies to collaborate with influencers on various social media platforms to increase engagement and awareness for their brand. Although it was considered a trend in previous years, in 2022, it is evident that influencer-based marketing is here to stay. Influencers are considered experts in their various fields and have a large following on different social platforms. Their audiences are highly influenced by the content they post and because of this, marketers choose to collaborate with influencers to promote their brand. An example of successful influencer-based marketing is Alex Ojeda. Ojeda is an influencer with over 8 million followers on TikTok who specializes in waterpark content. Ojeda has worked on branded content for companies like Royal Caribbean, but also partners with smaller waterparks to showcase their attractions in exchange for free entry.
The issue of cost may come to mind when thinking of collaborating with influencers. However, many brands work with micro-influencers (influencers with a smaller following ranging between thousands to tens of thousands). Even though the size of their following isn’t as large, their content still has good engagement and a loyal following. According to the latest poll from Tomoson, on average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing, so investing in influencers will pay off for your company in the long run. There are many benefits of working with influencers like increasing brand awareness, so it should be highly considered when developing your next marketing plan!
Video-based Content
Video content is essential in today’s digital world. Although video content is nothing new, the way it has become valuable to consumers is. What makes video content appealing to audiences is that it’s easy to consume, accessible, allows for brand personalization, it’s versatile, engaging and allows users to express their individual creativity. Incorporating video content into your marketing plan is key in developing loyal audiences, even more so now that many people spend most of their time at home instead of attending live events or product launches. Some brands and content creators even go as far as scheduling regular live streams, which allows them to personally interact with their audiences, therefore strengthening their relationship and brand loyalty. All these factors, plus the continuous growth in popularity of platforms like TikTok and Instagram Reels make it clear that video content is here to stay. So, if you haven’t started producing videos yet, now is the time to start!
Individuality and Personalization
The increase in popularity of video-based content and social media marketing has led to a rise in brand personalization. Simply trying reach as many people as possible no longer leads to a successful marketing campaign in 2022. Consumers are drawn to companies to express individuality and personalization. Marketing campaigns that evoke emotion are more likely to succeed then those who are simple trying to generate reach. When personalizing your campaign, it is important to consider your personal data and design, and to make sure you campaign consistently reflects your branding. Some examples of successful personalization are Spotify’s “Discover Weekly,” which curates personalized mixtapes for each individual user and Coca Cola’s “Share A Coke” campaign, which replaced the brand’s name on coke bottles with consumer names. Personalized campaigns don’t have to be as advanced as these examples - it could be something as simple as addressing consumers by name through emails and digital screens inside your business. If done correctly, personalizing your marketing strategy can lead to increased engagement, generate buzz around your brand and grow the size of your following.
Simple Content Creation
One fact that has remained true for digital marketing over the years is that content is king. In the marketing world, there is a continuous boom and demand for creative content. Strong, consistent, relevant content can build credibility and show audiences your experience in your niche. When creating content, it is important to have a compelling storyline so it will make it easier for others to engage with your content. When generating these storylines, sometimes, the simpler the content, the better. The key is generating strategic content that is easy for users to consume.
It can be incredibly daunting trying to stay on top of the ever-evolving trends of digital marketing. Dion Marketing takes pride in being at the forefront of social media marketing techniques and constantly adapting our practices with the changing digital landscape. We have a great team with proven experience for all your marketing, advertising, public relations and design needs. If you want to make your digital presence more lucrative, get Dion Marketing ON your social media platforms today! Click here to contact us and learn more.