10 Reasons Your Business Should Be Active on Social Media
Research shows that seven-in-ten Americans use social media daily and spend an average of 2.5 hours active on social networks each day! With social media intrinsically intertwined with the American way of life it is imperative that your business utilize a robust social media marketing strategy to reach your potential customers. Below are ten social media marketing tips to help your business succeed:
1. Using social media for business boosts your site’s SEO
While social media does not directly contribute to SEO ranking, the links you share across social platforms drive more traffic to your SEO-optimized pages, improving both your social media visibility and your engagement.
2. Social media marketing helps you understand your audience
On social media, your audience provides you with near-instantaneous feedback on all of your posts. By monitoring post interaction, you can gauge the type of content that your potential customers are most responsive to and devise a strategy to curate content that is perfectly tailored for your audience.
It is also important to tailor your social media content on each platform. Learn more about the importance of different content strategies for different social platforms here.
3. An active social media presence builds relationships with your audience
Social media helps to build a virtual connection with your customers. To build and prove your credibility, you need to post content that allows your audience to get to know your business. Your profile can convey the “personality” of your business and establish a sense of brand loyalty with your audience.
4. Social media ads allow targeting and retargeting
With organic reach on the decline, social media advertising allows you to reach a much larger audience. Advertising ensures that your messages are being viewed by potential customers that fit perfectly within your target market. Once a user visits your website, joins your email list, or interacts with your Facebook page, you can retarget them through social media advertising. This keeps your business at the top of mind when they are making purchasing decisions.
5. Social media can help you get noticed at events and earn media coverage
You can use social media to promote your event by creating videos, or by “going live.” These videos create a sense of energy and excitement about your event and potentially lead to media coverage of your event if executed correctly.
6. Social media is key to customer service
In the modern world, customers are far more likely to voice their questions, comments and concerns via their social media platforms. By maintaining a strong social media presence, you can address these concerns directly and in a timely fashion.
7. Social media is the perfect addition to your PR strategy
Social media has made the access to news far more accessible to the public. Previously, traditional press release distribution was targeted at specific individuals such as investors and business partners, but social media has caused this target group to be expanded to include all persons vital to the success of a business. Thus, it is inefficient to neglect social media when considering your business’s PR strategy.
8. Your competition is already social
Even if you are reluctant to join the digital age, it can almost be guaranteed that your competition is utilizing social media in their marketing tactics. To ensure you are not losing customers to their efforts on social media, you need to maintain a strong social media presence to match.
9. You can find potential customers who don’t already know your brand
As people start liking, commenting on and sharing your social posts, your content is exposed to new audiences—their friends and followers. This allows your brand and message to be far more widespread than if you were not utilizing social media.
10. You Can’t Beat the Price (or ROI) of Social Media
Social media marketing is far less expensive than traditional methods of marketing. Maintaining a social presence is free of course, but even if you wish to place paid advertisements on social media, they come at a far lower cost than traditional methods of marketing (print, radio and television). Even if you have a robust ad budget, social media advertising still has its advantages. Read more about the differences between traditional and digital media here.
Dion Marketing takes pride in being at the forefront of social media marketing techniques and constantly adapting our practices with the changing digital landscape. We understand how incredibly daunting this can be, but don’t worry, Dion Marketing is ON the ball! We have a great team with proven experience for all of your marketing, advertising, public relations and design needs. If you want to make your social media presence more lucrative, get Dion Marketing ON your social media platforms today! Click here to contact us and learn more.