3 Major Marketing Trends for 2020

Innovation is key when it comes to marketing. As we ease ourselves into a brand-new decade, it’s important to look at what has resonated with your audience in the past and what possibilities there are for the future. In 2020, we’re living in a time where technology is quickly evolving, and consumers’ interests and actions are rapidly changing. Read on to learn about a few of the major marketing trends sure to emerge in the coming year.

Engagement & Interactive Content

With social media constantly advancing, it’s easier than ever to let your customers engage with your brand. Live videos and Instagram polls are just a few simple ways to encourage your followers to interact. Today’s social media tools allow us to ask a question, gauge excitement and put it to a vote. Not only does it help your customers to feel more connected to your brand, their voices are being heard and providing insight.

Customer Loyalty & Advocacy

While an important goal for every brand or business is to continually gain new customers and followers, what’s even more important is to focus on keeping your existing customers. Showing your recurring customers what they mean to you will in turn increase your brand’s awareness and improve your reputation. Those loyal to your business are likely to advocate for you and share what they love about your brand with friends and family.

Personalization

The average person sees about 5000 branded messages per day. In an environment filled with generic advertisements and branded content, providing members of your audience with a personalized message could be the key to making your business stand out among the crowd. Instead of sending one big email blast, create personalized groups among your audience and send customized messages based on customer history and behavior.

A common theme exists among all these trends - focusing on your audience.  In 2020, understanding how consumers relate to brands and discovering what they expect from yours will help you decide how to move forward with your marketing approach.  At Dion Marketing, our team is dedicated to creating personalized, quality content with a responsive, hands-on approach.