Oh, I Wasn’t Sad. I Just Needed to Stay on Top of Trends: An Insider’s Look at Agency Brainstorming
Staying ahead of the curve in the fast-paced world of social media can feel a bit like surfing—you’ve got to catch the right wave at the right time. Here at Dion Marketing, we’re all about keeping our balance, and we’ve got a whole lot of tricks up our sleeves to keep our clients riding the crest of the latest trends.
Our recent brainstorming session was a whirlwind of creativity, packed with fresh ideas to keep our clients not just in the game, but winning it. Here’s a sneak peek at what’s brewing in the minds of our brilliant team members:
Madison: Keeping It Fresh and Functional
Madison started off with a reminder that even the best content can go stale if it’s not updated regularly. Her top tip? Get updated pictures and videos for client accounts. Outdated media doesn’t just get ignored—it gets noticed, and not in a good way.
She also emphasized the importance of researching business-friendly social media trends for videos. Staying relevant means knowing what works and what doesn’t—because while a viral dance trend might be fun, it’s probably not the best fit for a corporate account.
Madison’s final note was on mixing up the frequency of posting. Sometimes, less is more. Overwhelming your audience with too much content can backfire. It’s all about finding that sweet spot where you’re engaging without inundating.
Kellee: Tapping into the Power of Community
Kellee’s ideas are all about building connections and engaging communities. One of her standout suggestions was to create Season Passholder Groups for our attraction industry clients. These could be vibrant hubs of discussion where customers share their experiences, and we get a treasure trove of user-generated content (UGC) to keep our feeds fresh.
She also advocated for asking questions. We’ve seen how simple queries like “What’s your favorite ride?” can ignite conversations and build a sense of nostalgia and excitement. People love to reminisce, and we love to listen.
Finally, Kellee suggested focusing more on posting stories that encourage interaction. Polls, question boxes, and "this or that" prompts are perfect for sparking engagement and getting real-time feedback from our audience.
Brinna: Bringing Personality to the Forefront
Brinna is all about storytelling and personality-driven content. Her idea for "A day in the life of" reels is gold. Imagine following an employee—or even better, a character like Daytona Lagoon’s Sunny the Yeti—through their day. It’s fun, it’s relatable, and it gives a behind-the-scenes peek that audiences love.
She’s also a fan of the trending sound "Oh, I wasn’t sad, I just needed a holiday." It’s catchy, and with a little creative tweaking, it can be tailored to fit any client. For instance, “Oh, I wasn’t sad, I just needed a trip to Daytona Lagoon.” Simple, but effective.
And let’s not forget ASMR or autonomous sensory meridian response videos. Who knew that the soothing sounds of opening packages or making a milkshake could be so captivating? Brinna suggested creating an ASMR video like “Make an Allevity milkshake of the month with me.” It’s quirky, it’s trendy, and it’s bound to grab their audience’s attention.
Eunice: Engagement is Key
Eunice’s focus was on increasing interaction through stories. Polls, question boxes, and "this or that" features aren’t just engaging—they’re invaluable for gathering insights directly from the audience.
Adding songs to carousel posts was another one of her ideas, bringing a new layer of engagement and atmosphere to these posts. Plus, she suggested using funny trending meme templates and Instagram’s green screen templates. These are perfect for injecting humor and relevance into our client’s feeds.
Sloan: Content with a Purpose
Sloan’s idea was to go deeper with content that serves a purpose, particularly with keyword research, voice-over videos and transcripts that can boost SEO and help with that oh, so elusive social algorithm. For example, pairing a blog about summer essentials with a reel called "7 Summer Essentials to Survive the Heat" is a perfect way to repurpose content and reach a broader audience.
Serena: Trendy, but with a DiOn Twist
Serena, our graphic designer, brought some fun ideas to the table, focusing on the creative use of trends. Transition videos like the coconut-splash idea could be a quirky way to showcase our agency’s creativity. Imagine someone cutting open a coconut, and boom—the next frame has them getting drenched outside our office, with the tagline "Refresh your Brand with a SPLASH of creativity at Dion Marketing." It’s memorable, and it’s on-trend.
She also suggested using the "Is someone gonna match our freak?" trend to highlight our best work. Quick slideshows paired with catchy music could showcase what we do best, with text like "Is someone gonna match our freak? followed by a list of our services.
And of course, the "Absolutely not" audio trend—because who hasn’t had a client request just one more change after the print file was sent? Serena’s suggestion to use this trend with a humorous twist could resonate with a lot of our followers.
At Dion Marketing, we’re not just riding the social media wave—we’re making waves of our own. With our team’s creativity and keen eye on trends, we’re committed to keeping our clients not just relevant but ahead of the curve. After all, in the world of social media, staying still is the fastest way to fall behind. We’re here to make sure that doesn’t happen. So, if you weren’t sad, you might just need a social media makeover. We’re ready when you are!