The Importance of Different Content Strategies for Different Social Platforms
Less people are venturing outside of the home these days, which most likely means more time spent scrolling through social media. During a time where everyone is posting and filling the social feeds, it can be beneficial to know the best ways to reach your audience on top social media platforms.
Today’s top social platforms are Facebook, Twitter, Instagram, and LinkedIn, with each of them unique in terms of who is using them and what type of content they’re looking for. When posting to any specific platform, it’s important to ask yourself: Why am I using this platform? Who am I trying to reach? What type of posts will work best? How are my posts unique? Read on to learn how to strategize your social content based on each specific platform.
Facebook is the platform that continues to grow with roughly 2.45 billion monthly active users. The site is often used for connecting with family and friends and for taking in long-form posts and content. If you have a lot to say in your post, this is most likely the platform with users that will take the time to read it. Facebook is also used to regularly share posts. Asking your followers to identify with your content and “Like and share” can easily help you to gain online attention and target potential customers.
Advertisers who use Facebook can reach virtually anyone and everyone, since over one quarter of the world’s population is on Facebook. Facebook excels at lead generation and allows more advanced targeting than any other advertising platform. Advertisers can target by location, interests, job description and more.
Starting out as a photo-posting app in 2010, Instagram has grown into one of the largest platforms for businesses, creators, and artists. Instagram’s users skew heavily to the 18-24 age range but is seeing the most growth among adults over 25 years old. As of July 2020, 33.9% of global Instagram audiences were between 25-34 years old.
When posting to Instagram, it’s important to keep your target audience in mind and take advantage of all the opportunities to showcase your brand. Sellers of products that are visually appealing or who can incorporate visual media into their campaigns tend to perform best on Instagram. Regularly utilizing Instagram stories and posting engaging content on IG TV is a great way to make sure information about your businesses stays in front of your followers. Interacting with and utilizing hashtags is another way to get your posts seen by new users on Instagram. It connects your brand with niche audiences who are interested in your content.
Influencers are using Instagram to post long-form posts. Instead of sending followers to a blog page, they are keeping their followers on Instagram and engaging them with a multitude of emojis to separate text and give some “color” to the content.
Instagram only allows businesses to place one link in the bio of their profile. If you are looking for direct engagement with your products, Instagram ads are a great solution. The most common objectives for Instagram ads are to increase brand exposure, website traffic and to generate new leads.
Twitter joins Facebook and Instagram as one of the most used social platforms, but the type of content it produces is often much different. Twitter allows businesses to focus on their core message without a multitude of photos or long explanations. It has revolutionized breaking news and gives users a way to interact with current events using trending hashtags. When posting to Twitter, maintain focus on your messaging and be sure to use the platform for any news about your brand and updates to your business.
If there is an image accompanying your post, be sure to resize it to fit within Twitter’s feed. Often times, important information is cropped out and can only be seen when clicking on the photo.
Even though LinkedIn has a small audience when compared to Facebook (630 million LinkedIn active users vs. 2.45 billion active users), LinkedIn is the #1 social network for lead generation by a long shot. As of January 2020, 77.7% of its users are ages 25-54.
When using Facebook, you can easily perform generic searches for companies that might interest you, but it falls short on targeted searches. There is not a clear-cut way to search for employees or consumers. On the contrary, LinkedIn offers a unique interface that allows you to take your searches to the next level. Since LinkedIn is a very business-oriented social media platform, they utilize several features that allow you to perform in-depth searches for the past as well as the present on both companies and employees alike.
Knowing who your audience is and who you are reaching on social media will help you to determine how often to post and what type of content to share on each given platform. Our team at Dion Marketing is experienced in social media management and creative compelling and visually interesting content. We can help connect your brand with new followers and grow your business by creating specific strategies and content for each social media platform.